How to Use Mailbird Email Tracking Feature

Mailbird has become a preferred email client for many users because of its intuitive interface and a suite of powerful features. One such feature that can significantly boost your productivity is the email tracking functionality. If you've ever wondered how to track if your sent emails have been opened or read, Mailbird’s tracking feature provides a seamless way to gain those insights.

What is Mailbird Email Tracking?

Email tracking allows you to monitor the status of your sent emails. It notifies you when a recipient opens your email or clicks on links contained within it. This feature is especially useful for professionals in sales, marketing, or customer service, helping them follow up at the right time and understand engagement levels.

How Does Mailbird Email Tracking Work?

Mailbird integrates with third-party email tracking tools or uses built-in tracking pixels. When you send an email, a tiny invisible image or pixel is embedded into the email body. When the recipient opens the email, this pixel loads from the tracking server, signaling that the email was opened. You then receive a notification or can check a dashboard for this information.

Setting Up Email Tracking in Mailbird

To start tracking your emails in Mailbird, follow these steps:

1. Check Compatibility: Ensure your Mailbird version supports email tracking or integrate it with a third-party tool like Mailtrack or HubSpot Sales.
2. Install Tracking Plugin or Enable Feature: If using a plugin, install and authorize it via Mailbird’s app integrations.
3. Compose Your Email: Write your email as usual. Before sending, make sure the tracking option is enabled (usually a checkbox or toggle in the compose window).
4. Send the Email: After sending, Mailbird will monitor the email status and notify you when the email is opened.

Benefits of Using Mailbird Email Tracking

• Real-Time Notifications: Know exactly when your recipient opens your email.
• Improved Follow-Ups: Time your follow-ups based on actual engagement rather than guessing.
• Better Analytics: Track links clicked within your emails to understand recipient interests.
• Increased Productivity: Focus your energy on leads and contacts who have shown interest.

Common Issues & How to Troubleshoot

While email tracking is powerful, some issues may occur:

• Email Clients Blocking Tracking Pixels: Some recipients may have image loading turned off, preventing tracking pixels from loading.
• Spam Filters: Overuse of tracking pixels can sometimes flag emails as spam.
• Privacy Concerns: Always use tracking ethically and inform recipients if required.

To mitigate these issues, use tracking sparingly and ensure your emails comply with privacy regulations.

Alternative Email Tracking Options

If Mailbird’s built-in tracking is limited or unavailable, you can use third-party tools like:

• Mailtrack: Free and easy-to-use email tracking tool for Gmail, which can also be integrated.
• HubSpot Sales: Advanced tracking with CRM integration.
• Yesware: Comprehensive email analytics for professionals.

Many of these tools offer browser extensions or integration options that work well alongside Mailbird.

Conclusion

Using Mailbird’s email tracking feature can provide valuable insights into how your emails are received and engaged with, helping you optimize your communication strategy. Whether you’re a business professional or a casual user, mastering this feature can boost your email efficiency and response rates. Remember to use tracking responsibly and always respect your recipients’ privacy.

If you face any issues setting up or using Mailbird’s email tracking, don’t hesitate to click the Helpline button above to get quick and reliable support.